Copenhagen Fashion Week – AW25

For the AW25 edition of Copenhagen Fashion Week, we created a multidimensional and multisensory space. It takes up the theme of our AW25 collection: human connection, by bringing people together and encouraging them to engage with each other – as well as deepen the connection with themselves by letting the exhibition fully immerse them.

About the Concept

At the centre of the exhibition stands an illuminated platform, designating the space 'where the lights meet' as the stage on which people can make a connection with each other within the radiant light.

About the Exhibition

The experience is enhanced by a curated sound design, spatial scent, and exclusive chewing gum flavour. Together, these elements create a multisensory atmosphere, while each individual component also touches on the theme of human emotions through their multi-faceted notes of sound, smell, and taste.

ESCENTIAL

The boutique perfume composition house specialises in providing sophisticated olfactory experiences through perfume design, room spray, and spatial scents.

OLIVER MALONE

The skilled and multitalented sound designer hails from the underground scene in Copenhagen with a musical identity rooted in hip-hop culture.

PHILIP SACHT

The lighting designer combines technical precision with artistic vision, enhancing the mood of any room through lighting.

HENRIK JYRK

The award-winning chef's mission is to make quality food available to as many people as possible. He blends modern and classic trends from Nordic and Asian cuisines.

Meet Our Guests

Reflecting the aim of bringing people together, we invited parts of our community for a special visit to the exhibition including drinks. Here, they had the chance to find out more about the concept, explore it, as well as deepen the connection with our brand and build a new one with the other guests that were present.

About the Partnership

For our AW25 collection, we are partnering with Octarine, a world-leading synthetic biology platform that creates bio-based, low-impact garment dyes. You can find out more about this partnership here.

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